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BRANDING & COLOR – Number six in a series
Back to blogging after a week of just “getting awayâ€. This time I’m continuing the series about color in branding. This blog’s subject: purple. Or is it lavender? Or perhaps violet? Like the...
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Brands and Color:number seven in a series
Still going around the color wheel, we’ve finally come to primary color, red. This is a color of mixed messages and associations. First, red is powerful and aggressive. It tends to dominate other...
View ArticleSo what do I know that you want to know about branding?
That’s the question for today. I’ve been blogging about branding pretty consistantly for the past year at TheBrandingBlog. I’ve been showing off. I’ve been bashing some folks. I’ve even thrown a few...
View ArticleDifferentiating Your Brand By Design
Last week I wrote about corporate culture being a powerful branding differentiator. I mentioned IBM, one of my almamaters, in this context and also alluded to their alliance with Paul Rand in...
View ArticleBashing designers is not my hobby
I seem to bash graphic designers quite often in this blog. I grouse about reverse type, or type laid over a non-contrasting background. I dis designers who immediately want to incorporate the initials...
View ArticleBrands need more than a single color to express a mood
A while ago I posted about colors – individual colors. I wrote about the emotional and cultural characteristics of the major colors, and then I promised I’d discuss color combinations. I forgot about...
View ArticleBrands deserve a palette of color
I blogged last week about two-color combinations for branding purposes. But I was unclear about one thing: the logo need not be more than one-color. I got a comment concerning the Coca-Cola logo being...
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Three-color palettes sufficient to define a brand
Again, I’m posting about color combinations you might wish to use to help identify your brand. Colors, both in combination and alone, invoke emotional responses. Once you have established what...
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Online color scheme tools for branding
As promised, here are several web sites with color tools of all sorts. If you’re going to select corporate brand colors, a spectrum of product line packages, or design a “web safe” Internet presence,...
View ArticlePackaging your brand: do you give it the attention it deserves?
One vital ingredient in the branding mix is packaging, particularly for consumer goods. In today’s Brandchannel feature, Brandspeak, Ted Mininni writes a commentary called, Advertising Is Dead, Long...
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